A look at Impact Factory's approach equality and diversity issues. Our focus is on examining people's perspectives on difference, diversity, change management and the attitudes and feelings which are sometimes difficult for people around equal opportunities work.

What does diversity mean to you? Often "diversity" is used to connote a particular ratio of the two genders or racial representation, and it can mean so much more.

When effectively implemented Diversity harnesses the talents of all of the workforce and leads to company's which operate more efficiently than it otherwise would be which in turn leads to the company developing a competitive advantage in the marketplace and this is one of the main reasons why the organization is in existence.

The companies which define their target customers the best and deliver their products and services to them via the most appropriate marketing channels are the companies which end up having the most success.

The landscape of Diversity is diffent between the UK and the US as it is between Japan and other parts of the world.

With the business case for Diversity in play, it moves the emotional aspect out of focus and gives employees the 'real reason why it is so important for their organization to have a coherent Diversity strategy in place ie. the effect on the companies bottom line.

Each individual whilst acting within their particular style according to their view of the world have the basic needs of being appreciated and acknowledged. Their ideas of how a company should design and develop and product or service and; sell that product or service into the marketplace need to be incorporated into the decision making process.